NEW PARADIGM IN TESTING THE EFFICACIOUSNESS OF ADVERTISEMENT
Dr. Harish Handa
Internet has revolutionized the world, The Social media and the changing dimensions of daily life has added a significant importance to the advertisement. The advertisement has changed its color, texture and even timings which has made it utmost difficult to test the effectiveness of the advertisement. In spite of all these advancement some basic factor still remained the same. The present paper is an attempt to analyze the some basic feature and content which are still valid even in the 20th century which can be used to measure the effectiveness of the advertisement. The paper also analyses how advertisement can be used in the product promotion.
KEYWORDS: Advertisement, standard of living, trademarks, Advertising Industry