stdClass Object
(
    [id] => 7763
    [paper_index] => EW201907-01-002863
    [title] => PERMISSION MARKETING-AN ANALYSIS OF ITS TYPES USED BY E-TAILERS IN INDIA
    [description] => <ol>
	<li>Kulina(2016), &ldquo;Importance of Permission Marketing In The Digital Age&rdquo;, Cambridge.</li>
	<li>J.J.Soundararaj(2012),&ldquo;Permission Marketing-Interruption Is Replaced By Invitation&rdquo; International Journal of Business Economics and Management Research</li>
	<li>Kim Macpherson (2001), &ldquo;Permission &ndash;based E-Mail Marketing that Works&rdquo; Dearborn Trade Publishing.</li>
	<li>Manfred Kraft, Peter C.Verhoef (2017), &ldquo;Permission Marketing and Privacy Concerns-Why Do Customers (Not) Grant Permissions?&rdquo;, Journal Of Interactive Marketing,August, Pg 39-54.</li>
	<li>Ravneet Kaur(2017), &ldquo;A Study Of The Awareness Of Permission Marketing And Its Influence&rdquo; International Journal Of Scientific And Engineering Research.</li>
	<li>Sandeep Krishnamurthy (2001), &ldquo;A Comprehensive Analysis Of Permission Marketing&rdquo;, Journal of Computer Mediated Communication.</li>
	<li>Seth Godin(1999), &ldquo;Permission Marketing: Turning Strangers into Friends and Friends &nbsp;&nbsp;&nbsp;into Customers, &ldquo;Simon &amp;Schuster, New York.</li>
	<li>Tanuja Nair(2017),Relevance Of E-permission Marketing in Todays Digital World&rdquo;</li>
	<li>Vaughan reimers, chih-wei, sarah(2016), &ldquo;Permission Email Marketing And Its Influence On Online Shopping&rdquo;,Asia Pacific Journal of Marketing And Logistics.</li>
</ol>

<p><strong>WEBSITES</strong></p>

<ol>
	<li>www.emailmonks.com</li>
	<li>www.ibef.org</li>
</ol>

    [author] => Ms. Mandeep
    [googlescholar] => https://scholar.google.co.in/citations?user=KeqZGcIAAAAJ&hl=en
    [doi] => 
    [year] => 2019
    [month] => July
    [volume] => 7
    [issue] => 7
    [file] => eprapub/EW201907-01-002863.pdf
    [abstract] => <p>By 2021, global retail e commerce sales will reach $4.5 trillion (Shopify plus,2018). To attract and retain customers online is and will remain the biggest challenge for e-tailer companies. A&nbsp; number of techniques like Search engine optimization, affiliate marketing ,social media marketing viral marketing ,e-mail marketing, permission marketing are being adopted by companies online. Seth Godin in 1999 introduced the concept of permission marketing which involves taking permission from the targeted individual customer to receive advertisement, newsletter or any other form of online communication send by the marketer. This paper first identifies the different types of permission marketing techniques, its advantages over traditional e-marketing techniques and then its importance for the marketer, customer and the society at large. The study identifies the various do&rsquo;s and dont&rsquo;s in permission marketing Further how the permission marketing will revolutionize in near future the way business is being done.</p>

<p><strong>KEYWORDS: </strong>Permission marketing, E-tailer, Targeted consumers, E-marketing techniques, Social media marketing.</p>

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    [journal_id] => 4
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    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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