The modern trend in the field of fashion, beauty and care is “Herbal Cosmetics” which is gaining popularity with its super beneficial benefits and naturally used ingredients, over chemically based products as it is found to provide required nutrients to the skin. The paper focuses on two major areas, to depict the affects of marketing strategies on consumers and to know as to what are the reasons that are making consumers change their perception from using of chemically based products to herbal based products.

KEYWORDS: Herbal cosmetics, Consumers, Strategies,

JEL Classification: M31, M39