The development of rural infrastructure is crucial for the growth of rural economy as well as welfare. It contributes directly or indirectly to the improvement of living conditions  of the people. Infrastructure facilities and rendering services can reduce the costs and time of the various economic and social activities taken up by the rural people. Rural development has merely been a routine based on bureaucratic exercise and even often sin decades of independence, it has not been able to become a people’s movement. The success of the rural development, it is largely because the target groups, for whom the programmes are meant and designed, are simply ignorant of these programmes. the problems like mass illiteracy, over population, terrorism, unemployment, malnutrition, poor health, hunger and pollution call for intensive efforts towards their elimination. The Organisation from its inception has been working for the health, socio-economic and environmental development and in particular for the development of the poor and downtrodden in Coastal Districts of Andhra Pradesh and with special emphasis in Guntur and Prakasam districts, SEEDS serves the poor, needy, down trodden and weaker sections irrespective of caste, creed and religion and it is a non-profit and secular organisation.

KEYWORDS: Development, living standards, rural people, Infrastructure facilities