The job advancement of the professionals and employees are the crucial factors which determine the quality of human resources management in modern organizations. The job satisfaction and advancement of media professionals in public and private sectors of Karnataka and Tamil Nadu states are primarily investigated in the present study. The overall study shows that the correlation among media organizational culture, job security of media professionals, job involvement of media professionals and job advancement of media professionals are positive and statistically significant. The study reveals that the media institutions have provided adequate training and development facilities to the professionals to ensure their job advancement in modern times. The study emphasizes that the media institutions have encouraged the employees to fulfill their social obligations and achieve professional progress. The study suggests that the media professionals should be protected, promoted and empowered in India in order to play a responsible role in the process of nation building. The media institutions should enable the media professionals to mobilize intellectual resources in pursuit of particular ends. The media leaders should improve their leadership behavior which has a positive impact on job satisfaction and job advancement of media professionals.

KEYWORDS: employees, organizational culture, work environment, human life,