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(
    [id] => 7820
    [paper_index] => EW201801-01-002277
    [title] => CUSTOMER PERCEPTION TOWARDS ECO-FRIENDLY PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY
    [description] => <ol>
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	47-52.</li>
	<li>Sharma, Y. (2011), &ldquo;Changing Consumer Behaviour with respect to Green Marketing &ndash; A Case Study of Consumer Durables and Retailing&rdquo;, <em>International Journal of Multidisciplinary Research, </em>Vol. 1, No. 4,<br />
	152 &ndash; 162.</li>
</ol>

<p>&nbsp;</p>

    [author] => Dr.S.Jaculin Arockia Selvi 
    [googlescholar] => https://scholar.google.co.in/citations?user=KeqZGcIAAAAJ&hl=en
    [doi] => 
    [year] => 2019
    [month] => March
    [volume] => 7
    [issue] => 3
    [file] => eprapub/EW201801-01-002277.pdf
    [abstract] => <p>Eco-friendly products are products that do not harm the environment, whether in their production, use or disposal.Consumers are becoming more interested in environmental friendly products, raising the demand against a limited supply. The main aim of the study was to investigate the preference of customers and the purchase intention of the customers who prefer Eco-friendly products.Based on this study a structured questionnaire was framed and respondents in Coimbatore city were surveyed. To analyse the purchase intention and level of satisfaction, statistical tools like chi-square analysis and correlation analysis were used.The findings revealed that the customer preference towards Eco-friendly products is high as majority of the customers are aware of the importance of Eco-friendly products.The customers also continue to purchase the Eco-friendly products as they consider the fact that Eco-friendly products are better than a common product.</p>

<p><strong>KEY WORDS</strong>: Eco-friendly, environmental, purchase intention.</p>

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    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
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    [home_page_wrapper] => images/products_image/12.JEBR.png
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