Customer behavior makes changes like “yesterday’s luxuries are today’s necessaries”. The market survival depends on consumer satisfaction. The satisfaction need for innovation and new technology will reduce customer’s work into simple or convenience to the situation. In the entire process of buying, Customer are driven by influences such as feelings, motivation, income, lifestyle, opinion, culture, personality etc. The purpose of this study is to analyze the importance of brand image from the perspective of brand. The tools used for the study are Percentage Analysis and Chi-Square Test. As a result of this study the goal is to find out the brand image of the Adidas Company and to check the perception of brand image towards Adidas in this Indian market with reference to Coimbatore City.

KEYWORDS: Marketing, Adidas, Brand Image, Customer