stdClass Object
(
    [id] => 7821
    [paper_index] => EW201712-01-002201
    [title] => BRAND IMAGE OF ADIDAS PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY
    [description] => <ol>
	<li>Arkadi Borowski (2011) &ldquo;Adidas Marketing Strategy - An Overview&rdquo; Business economics -Marketing, Corporate Communication, CRM, Market Research, Social Media, Term Paper, 2011, 14 Pages.</li>
	<li>Nina Kr&uuml;ger, Stefan Stieglitz and Tobias Potthoff (2012) &ldquo;Brand communication in twitter &ndash; a case study on Adidas&rdquo; Association for Information Systems (AIS) Electronic Library (AISEL), PACIS 2012 Proceedings, Pacific Asia Conference on Information Systems</li>
	<li><a href="http://www.adidas-group.com">www.adidas-group.com</a></li>
	<li><a href="http://www.au.puma.com">www.au.puma.com</a></li>
</ol>

<p>&nbsp;</p>

    [author] => Dr.B.Jayanthy
    [googlescholar] => https://scholar.google.co.in/citations?user=KeqZGcIAAAAJ&hl=en
    [doi] => 
    [year] => 2019
    [month] => March
    [volume] => 7
    [issue] => 3
    [file] => eprapub/EW201712-01-002201.pdf
    [abstract] => <p>Customer behavior makes changes like &ldquo;yesterday&rsquo;s luxuries are today&rsquo;s necessaries&rdquo;. The market survival depends on consumer satisfaction. The satisfaction need for innovation and new technology will reduce customer&rsquo;s work into simple or convenience to the situation. In the entire process of buying, Customer are driven by influences such as feelings, motivation, income, lifestyle, opinion, culture, personality etc. The purpose of this study is to analyze the importance of brand image from the perspective of brand. The tools used for the study are Percentage Analysis and Chi-Square Test. As a result of this study the goal is to find out the brand image of the Adidas Company and to check the perception of brand image towards Adidas in this Indian market with reference to Coimbatore City.</p>

<p><strong>KEYWORDS:</strong> Marketing, Adidas, Brand Image, Customer</p>

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    [doj] => 
    [hit] => 1465
    [status] => 
    [award_status] => P
    [orderr] => 17
    [journal_id] => 4
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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