A BRIEF AND SYSTEMATIC STUDY OF MARKETING COMMUNICATION TOOLS AND PRACTICES IN THE PRESENT AGE
Dr. Sanjay Shrivastava
This present paper deals with the latest trends in marketing communication and their multifaceted applications. The rapidly growing significance of the Internet and the advent of technologies more accessible to consumers have given rise to new forms of marketing communication positively affecting consumers' decision-making process. Marketing communication has undergone dynamic transformations in recent years. The major factors responsible for dynamic changes marked as emerging trends can be denoted into the forms of globalization, technological progresses and the digitalization of marketing approaches. Again, one of the most emerging trends in marketing communication can be realized as customers’ needs of communication are increasing to a great extent. Thus, the purpose of the present paper is to discuss the need of new marketing communication and its emerging trends to meet the latest businesses and customers’ demands.
KEY WORDS: Communication, Marketing, Phase, Advertising, Business, Sales