INVESTMENT PROFILE OF WORKING WOMEN OF HYDERABAD KARNATAKA REGION
Dr. Veena M
21st century and Indian women have come a really long way in terms of empowerment and leaving their signs in the country. The status of women in India has been subject to many great changes over the few millennia. Today’s women are outpacing men in several areas and have high offices including that of the president, Prime Minister, Chief Ministers and Governors of the states. There are 42.8% women who earn equal to or more than their husbands. Surprisingly investing is one such area which still proves gender gap between men and women. Because, still there are women outside with low confidence and believe they have less knowledge about finance than men when it comes to investing. Few literatures on women finance activities evidenced women consistently score lower than men on measures of involvement in financial activities, and this gender-based gap can negatively impact the financial well-being of women. In this regard, a study has been taken up to analyse the investment profile of working women with special reference to Hyderabad Karnataka Region of Karnataka. The study was descriptive in nature since it describes investment profile of the working women of Hyderabad Karnataka region. The study has conducted with the sample size of 480, selected using convenient sampling method. The findings of the study revealed that the investment profile of the investors is being influenced by varieties of factors.
KEY WORDS: Investment, Investment Profile, Investment Behaviour, Working Women etc.