Consultancy service is the providing of expert advice, opinion or solution by a presumably qualified person or a group of persons to those who need professional help. It is a personalised service rendered to clients by persons having expert knowledge in their fields. Since clients need expert advice on various matters, the consultant must be qualified and competent to comprehend the client’s problem and give expert advice. A consultant needs knowledge, creativity and resourcefulness.

In Tamil Nadu consultancy services have emerged in a number of areas in addition to the traditional fields of medicine, law, accounting and audit. These include project and engineering consultancy, management consultancy, investment consultancy, tax consultancy, software consultancy, architecture and design consultancy, employment consultancy, educational consultancy etc. A number of professional consultants and firms have established themselves in their respective areas in Tamil Nadu. Individuals and organizations seeking advice on various matters are more aware and conscious about the utility of consultancy services. Consultancy services operate professionally with the object of providing service to clients for a reasonable remuneration. Although consultants are professionals they face a number of problems in their field, especially in the area of marketing of their services. It is at the interest of the State in general and consultancy organizations in particular to enquire into the marketing – orientation of these firms and suggest suitable measures for the successful marketing of their services.

KEYWORDS: Consultancy service, remuneration, expert advice, Services, organization