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(
    [id] => 7891
    [paper_index] => EW201811-13-002607
    [title] => AN EMPIRICAL STUDY ON SERVICE QUALITY IN  THENMALA ECOTOURISM PROJECT
    [description] => <ol>
	<li>Atilgan, E., Akinci, S., &amp; Aksoy, S. (2003). Mapping Service quality in the tourism industry. Managing Service Quality, 13(5), 412-422.</li>
	<li>Gronroos, C. (2001). A service quality model and its marketing implications. European Journal of Marketing, 18(4), 36-44.</li>
	<li>Lehtinen, U., &amp; Lehtinen, J. R. (1983). Service Quality: A Study of Quality Dimensions. Helsinki, Finland OY.</li>
	<li>Parasuraman, A., Zeithaml, V. A., &amp; Berry, L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing(41-55).</li>
	<li>Parasuraman, A., Zeithaml, V. A., &amp; Berry, L. L. (1988). SERVQUAL: A multiple item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-37.</li>
</ol>

    [author] => Dr. K Ravichandran 
    [googlescholar] => https://scholar.google.co.in/citations?user=KeqZGcIAAAAJ&hl=en
    [doi] => 
    [year] => 2018
    [month] => December
    [volume] => 6
    [issue] => 12
    [file] => eprapub/EW201811-13-002607.pdf
    [abstract] => <p>Eco-tourism draws heavily from the local community and their culture, and in many instances results in economic development in the area. It tries to develop the entire area surrounding the area of ecological interest, so that individuals living there and the tourists also benefit.&nbsp; It draws from the local population familiar with the area itself for employment purposes. It also provides alternate livelihood opportunities for the locals. Customer satisfaction is a key component in ensuring sustainability of a tourism enterprise. &nbsp;Customer satisfaction is a measure of how the products/ services of a company meet or surpass a customer&rsquo;s expectations. The study initially reviews the concept and dimensions of service quality, and the impact of service quality in tourism and customer satisfaction.</p>

<p><strong>KEY WORDS: </strong>Ecotourism, Service Quality, SERVQUAL, ECOSERV</p>

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    [doj] => 
    [hit] => 1640
    [status] => 
    [award_status] => P
    [orderr] => 2
    [journal_id] => 4
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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