Throughout history, it has always been important to market your product to your audience in order to get your brand name popular and increase sales. In the past, experts used only traditional marketing techniques, such as all of the advertisements in newspapers or magazines, TV commercials, billboards, business cards, and radio. Today, there is a growing transition to digital marketing, and this instead focuses on the Internet in particular to advertise and sell a product. The rise of the internet, smartphones and social media has drastically changed the marketing communication. The influence of traditional marketing strategies such as television and radio commercials and print advertisements is decreasing. Instead, companies are increasingly using the benefits offered by digital marketing, which leads to entirely different marketing communication strategies such as search engines, social media sites, content marketing, influencer marketing, 24 hour chatbots, and personalized ads etc. Through this study , we understand the concept of traditional and digital marketing by making a comparative study of the two in the Indian market .The study also aims to focus on the growing importance of digital marketing with special emphasis on social media marketing in India.

KEYWORDS: Marketing, Traditional marketing, Digital Marketing, Internet, Marketing communication, Social Media Marketing