In this day and age, customers are regarded as an article of trade. With the growth of Marketing era the Customer Relationship Management (CRM) is very much advanced and became popular in India. CRM became crucial to cope up with exceeding competitive global market. Customer Relationship Management is a strategy for managing and nurturing a company’s interactions with customers and sales prospects. When an implementation is effective, people, processes, technology work in synergy to develop and strengthen relationships, increase profitability, and reduce operational costs. Customer Relationship Management is a most effective tool for maintaining good relationship with the customers. It plays an effective role in attracting the new customers to the company. Customer relationship management is a corporate level initiative, focusing on creating and maintaining relationships with customers.

Management of effective relationship with the customers is very crucial to achieve sustainable competitive advantage in the business scenario. Understanding and responding the customer expectation serve as the core for developing, nurturing and sustaining long term relationship with customers. CRM is accepted and practiced as the most effective tool of marketing to retain customers. The study on Customer Relationship Management practices in the retail sector is of great significance for a developing country like India. An evolving and potential retail sector is needed for economic development as it provides long term funds for infrastructure development and at the same time strengthens the risk taking ability. The development of the retail sector much depends upon its penetration into the uninsured population segment, which is nearly 80% of the total population. Within this competitive environment in retail sector, to survive, each Retail company needs to find competitive advantage.  The present study finds out the customer relationship management its implementation and ronsumer feelings while shopping in More Super Market. The study shows that most of the customers know about the More from advertisement. Most of the customers select More for shopping because of attractive offers.

KEY WORDS: Customer relationship management, Frequency of purchasing, delighters, customer, sales promotion, strategy, buying factors, advertisements, service encounter, household products,