The review of literature clearly indicates that the relationship between media organizational culture and job status of media professionals in public and private sector organizations are not studied extensively by the past researchers in India and abroad. The present study examined the media organizational culture with special reference to public and private media organizations in Karnataka and Tamil Nadu states. The media of communication are the fourth estate of a democracy. The media are also widely regarded as the informal universities which feed and guide the mankind intellectually and otherwise. The media professionals and other employees can function effectively if the organizational culture, working environment, service conditions and financial facilities are sound and practically useful. The core of culture is formed by values which are not visible but shared by people even when membership in group changes. The overall study shows that the correlation among media organizational culture and professional status of media professionals. The study reveals that media institutions have planned organizational development parameters, infrastructural facilities, leadership opportunities and other healthy features of organizational culture. The study suggests that the media institutions should enhance the organizational performance on the basis of adoption of best practices.

KEYWORDS: organizational culture, working environment, Communication, organizational values,