The Mutual Fund industry has grown exponentially over the last decade. However, opportunities for further growth exist. The demonetization exercise has disrupted the economy in general and the financial sector in particular. Digital payments have been further encouraged on the back of promoting a cashless economy which is one of the key outcomes of demonetization. The rural and semi-urban population is now ‘financially included’, indicating that there is potential to create specific products to suit their needs.  The overall outlook for the mutual fund industry is promising. Mutual funds may offer two schemes - dividend (profits are given to investors from time to time) and growth (profits are ploughed back into the scheme leading to higher NAV).  This article is an attempt to evaluate the performance of selected multi cap mutual fund dividend and growth schemes in India for the study period 2003 to 2016. The risk-free rate of return is assumed to be 8 per cent p.a. The risk return analysis reveals that all selected schemes performed better than the benchmark return during the study period. The average performance of sample schemes was also outstanding throughout the study period except in 2008-09. This year is demarcated as “The Year of Economic Slowdown”.

KEYWORDS: Systematic Risk, Sharpe’s Ratio, Treynor Ratio, Jensen’s Ratio, Market Index