Background: New technology, high speed internet and increase in web users have lead firms to promote and enhance images of products and services through web site Gunasekaran (2002). This rise of internet for the past two decades has the lead the consumers to move towards e-commerce from traditional markets Nisha Gupta (2017).

Aim: The primary objective of this research paper focuses on how buying behaviour differs from e-commerce markets to traditional markets of a consumer.

Methodology: The primary data is collected through a structured questionnaire from potential consumers of age group of 18 to 45 years with a sample size of 200.

Process: A structured questionnaire is developed and validated. It is sent to the respondents via Google form and the response are recorded, validated and analysed further for desired results

KEY WORDS: Buying Behaviour, Traditional Markets, E-commerce Markets, Alternative Channels of Marketing for Shopping