This study tried to find out the attitudinal differences among the respondents for local and foreign clothing brands. For this 98 respondents have been chosen based on judgmental sampling method. To know the differences of attitude among the respondents one-sample statistics, Two-independent-samples test and paired-sample test have been carried out. The study found that, respondents have above neutral emotional value for foreign clothing brands. Likewise, males and females have attitudinal differences in terms of emotional value for local and foreign clothing brands. But, individual respondents do not have any differences of perception for local and foreign clothing retailers.

KEY WORDS: Shopping Behavior, Attitude, Clothing Brands