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CONSUMERS’ PERCEPTION TOWARDS TWO-WHEELERS - A STUDY OF SUZUKI ACCESS MOTOR CYCLE IN WARANGAL, TELANGANA


Dr. V. Rana Pratap
,
Abstract

Success of a product majorly depends on how its consumers perceive it. Many brands have failed due to their inability to make the consumers perceive their products in a proper way. In this context, it becomes imperative for companies to understand the consumers’ perception on its products. In this backdrop, the present study is undertaken to analyse the consumers’ perception on two-wheelers regarding the factors influencing their decision making process, satisfaction and buying behaviour. For the study, Suzuki Access two-wheeler is chosen. The respondent’s opinions are elicited and analysed. Mileage, safety, price etc., are found to be some of the important product attributes influencing consumers’ buying decision making process with regard to two-wheelers.

KEY WORDS: Two-wheelers, Perception, Factors Influencing.

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Published on :

Vol : 6
Issue : 7
Month : July
Year : 2018
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