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(
    [id] => 7969
    [paper_index] => EW201807-01-002511
    [title] => CONSUMERS’ PERCEPTION TOWARDS TWO-WHEELERS - A STUDY OF SUZUKI ACCESS MOTOR CYCLE IN WARANGAL, TELANGANA
    [description] => <ol>
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</ol>

<p>&nbsp;</p>

    [author] => Dr. V. Rana Pratap
    [googlescholar] => https://scholar.google.co.in/citations?user=KeqZGcIAAAAJ&hl=en
    [doi] => 
    [year] => 2018
    [month] => July
    [volume] => 6
    [issue] => 7
    [file] => eprapub/EW201807-01-002511.pdf
    [abstract] => <p>Success of a product majorly depends on how its consumers perceive it. Many brands have failed due to their inability to make the consumers perceive their products in a proper way. In this context, it becomes imperative for companies to understand the consumers&rsquo; perception on its products. In this backdrop, the present study is undertaken to analyse the consumers&rsquo; perception on two-wheelers regarding the factors influencing their decision making process, satisfaction and buying behaviour. For the study, Suzuki Access two-wheeler is chosen. The respondent&rsquo;s opinions are elicited and analysed. Mileage, safety, price etc., are found to be some of the important product attributes influencing consumers&rsquo; buying decision making process with regard to two-wheelers.</p>

<p><strong>KEY WORDS: </strong>Two-wheelers, Perception, Factors Influencing.</p>

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    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
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