THE IMPACT OF PRODUCT PERCEPTION ON PATRONAGE OF MADE IN NIGERIA GOODS
Enyia, Charles Daniel
The extent to which indigenous products are despised because of the love of foreign made goods is very alarming. Today most people believe that anything that comes from outside the shores of Nigeria is better than what Nigerians produce. This study examines the extent to which the perception of consumers would relate with their patronage of made in Nigerian products. 100 copies of questionnaire were distributed to both staff and students of the University of Port Harcourt. Findings shows a rejection of all the stated null hypotheses except hypothesis eight which test the relationship between behavioral component of perception and patronage action. This study call for total re-orientation of citizens through government policies, scholarly efforts as well as individual effort.
KEYWORDS: patronage, perception, products, consumers & students