In this modern world, the people are quick and fast in all the activities. Their needs are increasing. As far as beverage is concerned, there are many manufacturers in the market and the demand for their product is also increased due to its necessity.

Beverages have become a part of our foods and people pay more attention to it. Present trend is due to the increase in population of people living in the city could not avail the natural and nutritious drinks and they have started using prescribe beverages. There was a time where the doctors prescribe health beverages. Now due to advertisement, and increased awareness among general public; they themselves decide to buy a brand of their choice and their taste.

This study is confined to Coimbatore City. This study is an attempt to analyse the awareness level, brand preference by the consumers while purchasing the health drink products.

KEY WORDS: Attitude, Awareness, Sales Promotional measures, Beverages