THE IMPACT OF ADVERTISING ON SALES VOLUME OF COMPANIES- A CASE STUDY OF THREE SELECTED COMPANIES IN FMCG SECTOR IN INDIA
R Manju
,
Abstract
The study tries to examine the impact of advertising on sales volume of companies. Three companies in the FMCG sector which has spent an average of 5% to 12% on sales for advertisement are selected for the study. Regression analysis is conducted taking sales as dependent variable and advertising and sales promotion expenses as independent variable. The scatter plot of all the three companies explains how strong is the correlation between the two is. It represents almost a linear upward trend in all the three companies. The F value in ANOVA and p values are also explained the same.
KEY WORDS: Advertising, Sales Promotion, Sales Volume, Regression Analysis
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Journal Name :
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EPRA International Journal of Economic and Business Review(JEBR)
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Published on :
| Vol | : | 6 |
| Issue | : | 5 |
| Month | : | May |
| Year | : | 2018 |