stdClass Object
(
    [id] => 8000
    [paper_index] => EW201804-01-002447
    [title] => THE IMPACT OF ADVERTISING ON SALES VOLUME OF COMPANIES- A CASE STUDY OF THREE SELECTED COMPANIES IN FMCG SECTOR IN INDIA
    [description] => <ol>
	<li>Leach, F. Daniel and Reekie, W. D. (1996), &ldquo;A Natural Experiment of the Effect of Advertising on Sale: The SASOL Case&rdquo;, Applied Economics, Vol.28, pp.1081-91</li>
	<li>Sundarsan, P.K. (2007), &ldquo;Evaluating Effectiveness of Advertising on Sales A Study Using Firm Level Data&rdquo;, ICFAI Journal of Managerial Economics, Vol. V(1), pp.54-62</li>
	<li>Abiodun A.O. (2011). The Impact of Advertising on Sales Volume of a product. A Case Study of Starcomms Plc, Nigeria Valkeakoski Degree Programme in International Business Global Market, HAMK University</li>
</ol>

    [author] => R Manju
    [googlescholar] => https://scholar.google.co.in/citations?user=KeqZGcIAAAAJ&hl=en
    [doi] => 
    [year] => 2018
    [month] => May
    [volume] => 6
    [issue] => 5
    [file] => eprapub/EW201804-01-002447.pdf
    [abstract] => <p>The study tries to examine the impact of advertising on sales volume of companies.&nbsp; Three companies in the FMCG sector which has spent an average of 5% to 12% on sales for advertisement are selected for the study. Regression analysis is conducted taking sales as dependent variable and advertising and sales promotion expenses as independent variable.&nbsp;&nbsp; The scatter plot of all the three companies explains how strong is the correlation between the two is.&nbsp; It represents almost a linear upward trend in all the three companies.&nbsp; The F value in ANOVA and p values are also explained the same.</p>

<p><strong>KEY WORDS</strong>: Advertising, Sales Promotion, Sales Volume, Regression Analysis</p>

    [keywords] => 
    [doj] => 
    [hit] => 3188
    [status] => 
    [award_status] => P
    [orderr] => 4
    [journal_id] => 4
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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