OPINION OF LOGISTICS INTERMEDIARIES ON THE DECISION PROCESS IN CHOOSING AIRLINES


Mr.S.Balamurugan
,
Abstract

The purpose of the study is to find out the opinion of logistics intermediaries on the decision process in choosing airlines. The study was focused to find whether there is any relationship with the profile of freight forwarders and the services rendered by them. Through factor analysis six factors were identified such as Judgement evaluation, Quick Response, Competitive pricing, Decision process, Convenience and Hindrances. The factors of opinion of logistics intermediaries on the decision process in choosing airlines were tested with the profile of the freight forwarders. 

KEY WORDS: Quick Response, Hindrances, Logistics intermediaries, Decision process.

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Vol : 6
Issue : 5
Month : May
Year : 2018
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