A STUDY ON CONSUMER’S PERCEPTION TOWARDS ORGANIC FARM PRODUCTS WITH SPECIAL REFERENCE TO TIRUPUR DISTRICT


Dr. P. Pavithra
,
Abstract

In India, organic farm industry has been developing with new marketing strategy and enduring for creating healthy environment. The organic agriculture in production concept with an objective to produce healthy and quality foods without using pesticides and synthetic chemical products. The objective of the study is to assess the consumer’s perception and knowledge towards using an organic farm products in Tirupur district. The researcher has been chosen convenient sampling method for the present study. For the purpose of analysis, the data has been collected from one thousand respondents who were using organic farm products in selected shops of Tirupur District. The present study provides intention to buy organic farm products to protect health from other illness problems. It includes the consumer preference towards organic food purchases from the concerned shops and impacting factors to the use of organic farm products. The researcher has used more tools and multivariate techniques to study the consumers’ perception and satisfaction towards organic farm products in Tirupur District.

KEYWORDS: Organic Farm Products, Health, Multivariate Techniques, Production

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Vol : 6
Issue : 4
Month : April
Year : 2018
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