A STUDY ON CUSTOMERâ€™S ATTITUDE TOWARDS ONLINE BANKING SERVICES IN TIRUPUR CITY
Dr. C. Naveena Jasmine
In the last two decades, the banking services have been growing through the information technology across the world. Interconnectivity of personal computers across the country and intercontinental relationship through the internet has opened a wealth of opportunities in every meadow of life. Online banking services is a web based service that enables bankers and bank customers’ to access their account. The researcher has taken effort to study together the customers attitude towards online banking services in Tirupur City. It is a contribution to examine the impact of an online banking service on customer attitude and satisfaction in bank. This study also offers awareness about online banking services and customer’s facing problems in the banking institution through this online banking service. The researcher has selected 500 respondents purposively who were using online banking services in various banks for her convenience. The present study is descriptive and empirical study in nature. For the purpose of analysis, the data has been collected from 500 respondents who were using online banking services in selected banks of Tirupur City. The tools and techniques were utilized for the analyses like Descriptive Analysis, Chi-square Test, Regression Analysis and Step-wise Analysis.
KEYWORDS: Attitude, Chi-square, Descriptive Analysis, Online Banking Services