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CUSTOMERS’ PERCEPTION TOWARDS E- BANKING SERVICES AND IMPACT OF DEMONETIZATION ON E-BANKING IN KERALA


Nahas sha A.A
,
Abstract

This paper investigates perception of Kerala people toward e-banking services. It also analyses the perceptions of respondents towards impact of demonetization on e-banking. Primary data have been collected through structured questionnaire from the public sector and private sector banks. The result of the study shows that customers are ready to accept the innovative banking technologies provided by the bank or not. It is also seen that technology has greatly influenced the bank customers encouraging them to conduct banking in an innovative manner and demonetization has no significant impact on e-banking services.

KEY WORDS: E- Banking, Demonetization, Banking technologies.

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Published on :

Vol : 6
Issue : 4
Month : April
Year : 2018
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