AN EVALUATION OF THE CONSUMER PERCEPTION TOWARDS MODERN COOKING DEVICES WITH SPECIAL REFERENCE TO PURCHASING OF INDUCTION COOKER


Safarudheen M
,
Abstract

Food is the basic necessity of human being. Preparation and serving of food is a part of household management. Home appliance market is considers as the fast growing business sector. There are so many innovative products are coming under the sector with high sophistication.  Kerala as the “Consumer state” is the most appropriate area which there is high literacy. So because of consumers are more aware about modern cooking devices, they want to quick preparation of their food item and they face problems of scarcity of fuel material. And also rising energy prices are leading to increased demand for energy efficient cooking appliances. The study proposes a descriptive research design and study conducted among 50 respondents of Malappuram district of Kerala by using of convenient sampling method. Descriptive statistics and chi square were used to analyses the data. The study shows that people have a higher level awareness towards usage of induction cooker.

KEYWORDS: Consumer perception, induction cooker, modern cooking devices

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Vol : 6
Issue : 4
Month : April
Year : 2018
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