stdClass Object ( [id] => 8016 [paper_index] => EW201804-01-002463 [title] => AN EVALUATION OF THE CONSUMER PERCEPTION TOWARDS MODERN COOKING DEVICES WITH SPECIAL REFERENCE TO PURCHASING OF INDUCTION COOKER [description] =>
  1. Janaki, P and Shanthi, P (2013) “Marketing Stimuli In Purchase Of Home Appliances From Customer Perspectives”, International Journal of Sales & Marketing Management Research and Development (IJSMMRD), Vol. 3, Issue 2, pp. 23-30.
  2. Vijayalakshmi, S and Mahalakshmi, V (2013) “An impact of consumer buying behavior in decision making process in purchase of electronic home appliances in Chennai (India): an empirical study”, Elixir Marketing Management, pp.15267-15273
  3. Fatimah Furaiji, MaÅ‚gorzata Latuszynska, Agata Wawrzyniak (2012) “An Empirical Study of theFactors influencing Consumer Behaviour in the Electric Appliances Market”, Contemporary Economics, Vol.6, Issue.3, 2012, pp.76-86.
  4. Rajendraprasad, K. Hanagandi, Filipe Roduguese Melo and Shrinivas Patil (2012) “A Relative Analysis on Customers’ Satisfaction of Microwave Oven: Study on Select Companies”, International Journal of Multidisciplinary Research, Vol.2, Issue.2, pp. 343-356.
  5. A, A. A. B. M. B., Ph, D., Velayutham, C. M., Phil, M., & Ph, D. (n.d.). An Emprical Study on Consumers Buying Behaviour towards Selected Home Appliance Products in Ramanathapuram. IOSR Journal of Business and Management (IOSR-JBM), 13–21.
  6. Kumar, S. Sambath, K. K. (2015). A Study on Consumer Preference towards Induction Stove with Special Reference to Coimbatore City. International Journal of Advance Research in Computer Science and Management Studies, 3(9), 47–49.
  7. Ray, D., & Choudhury, S. R. (2015). Factors Affecting Consumer Decision Making For Purchasing Selected Home Appliance Products Based On Market Segmentation-A Feedback Study of People Associated With Management Education . Quest Journals Journal of Research in Business and Management, 3(2), 6–11.
  8. Saravanabhavan, N. (2016). A STUDY ON CONSUMER SATISFACTION TOWARDS INDUCTION STOVE WITH REFERENCE TO COIMBATORE CITY. International Journal of Business Quantitative Economic and Applied Management Research, 3(1), 78–87.
[author] => Safarudheen M [googlescholar] => https://scholar.google.co.in/citations?user=KeqZGcIAAAAJ&hl=en [doi] => [year] => 2018 [month] => April [volume] => 6 [issue] => 4 [file] => eprapub/EW201804-01-002463.pdf [abstract] =>

Food is the basic necessity of human being. Preparation and serving of food is a part of household management. Home appliance market is considers as the fast growing business sector. There are so many innovative products are coming under the sector with high sophistication.  Kerala as the “Consumer state” is the most appropriate area which there is high literacy. So because of consumers are more aware about modern cooking devices, they want to quick preparation of their food item and they face problems of scarcity of fuel material. And also rising energy prices are leading to increased demand for energy efficient cooking appliances. The study proposes a descriptive research design and study conducted among 50 respondents of Malappuram district of Kerala by using of convenient sampling method. Descriptive statistics and chi square were used to analyses the data. The study shows that people have a higher level awareness towards usage of induction cooker.

KEYWORDS: Consumer perception, induction cooker, modern cooking devices

[keywords] => [doj] => [hit] => 1814 [status] => [award_status] => P [orderr] => 8 [journal_id] => 4 [googlesearch_link] => [edit_on] => [is_status] => 1 [journalname] => EPRA International Journal of Economic and Business Review(JEBR) [short_code] => IJES [eissn] => 2347-9671 (O), 2349-0187(P) [pissn] => [home_page_wrapper] => images/products_image/12.JEBR.png ) Error fetching PDF file.