CHALLENGES FACED BY THE EXPORTER IN MANAGING SUPPLY CHAIN
Apparel industry covers 47% of the total Indian Fashion catalogue and India’s online fashion commerce is expected to grow four-fold to $30 billion (nearly Rs 2 lakh crore) by 2020. The online purchase of the consumer has given more avenues of profit through sales. In order to satisfy the varied demands of the consumer the knitted garment industry adopts various procedures of supply chain management. By adopting the supply chain management techniques the industry suffers from various setbacks. The various supply chain challenges are listed and the researcher tried to adopt ranking analysis to find out which of the challenge is hindering the export of knitted garments. The survey instrument consisting of ten statements were included and the instrument was distributed to 384 exporters who have set up units in the Tirupur city.
KEYWORDS: Apparel industry, garment industry, supply chain management,