The human resources (elements) is one of the main pillars of the improvement of banking efficiency, despite the efforts made by the banking departments in recent year to develop the banking service, these efforts will remain limited results unless the development of the potential of the staff and their abilities in order to ensure the upgrading of the provision of banking services and achieve the best investment of human resources in Jordanian banks.

           This study evaluated and analyzed the most important reforms in human resources that affected the Jordan banking system and identified the strategies that Jordanian banks should follow to improve their efficiency and support  their competitiveness during the global changes.

In order to cover various aspects of the subject and answer the problem of research and test the validity of hypothesis, the study use the descriptive approach to present and analysis the various dimensions of the subject and reach the desired results from research.

KEYWORDS: Human Resource, Marketing, Banking Service, Jordan.