AN EMPIRICAL STUDY ON IMPACT OF E-BANKING IN CO-OPERATIVE BANKS WITH REFERENCE TO COASTAL KARNATAKA
The non-stop growth of Information Technology has led to multifaceted changes in every field. Business and financial segment is one of the largest applicator of Information Technology. The introduction of Electronic Banking has a major impact on banking operations. The barriers like time, location, speed, etc. are overthrown and anytime, anywhere services are provided to its customers. The E-Banking further transformed into Mobile Banking, SMS Banking, E-Payments, M-Payments, Touch Kiosks, etc. The Traditional method of handling banking operations in the branches were also went through multiple evolutions and major process changes came into picture, making customer service as more prominent.
The principal object of this paper is to understand the various components of E-Banking, to list out the benefits and problems faced and to explore the satisfactions at various demographic levels of users.
KEYWORDS: Co-operative Banks, Coastal Karnataka, E-Banking, Mobile Banking, SMS Banking, M-Payments