A STUDY ON CUSTOMER ATTITUDE TOWARDS CULTURAL AND RELIGIOUS TOUR ORGANISED BY AGENTS
Tourism is considered as an intangible product which cannot be transferred from one customer to another. Customer relies on the pre-purchase information to make his decision because he has no option to inspect, see, compare or try out the product before head. The demand for tourism marketing fluctuates depending on the seasons and convenience of the customer. Tourist agents provide wide range of packages among which cultural and religious tour packages are much popular and attract more customers. Frequent and regular tour packages throughout the year that the travel agents arrange are considered as pilgrimage tours, which do not specifically depend on seasons. This study tries to find the satisfaction level and the problems faced by the customers who prefer tour packages for their visit to various locations provided by the agents. The result as such shows that the customers feel comfortable and economic when they take up tour package than arranging the tour by themselves.
KEY WORDS: Tourism, religious tour, tour package services, pilgrimage tour, cultural tour.