stdClass Object
(
    [id] => 8048
    [paper_index] => EW201803-01-002400
    [title] => A STUDY ON CUSTOMER ATTITUDE TOWARDS CULTURAL AND RELIGIOUS TOUR ORGANISED BY AGENTS
    [description] => <ol>
	<li>OECD (2009) the Impact of Culture on Tourism. OECD, ParisGreg Richards,&nbsp;Cultural Tourism: Global and local perspectives, Routledge, 2007.</li>
	<li>Priscilla Boniface,&nbsp;Managing Quality Cultural Tourism, Routledge, 1995.</li>
	<li>Milena Ivanovic,&nbsp;Cultural Tourism, Juta and Company Ltd, 2009.</li>
	<li>Dallen J. Timothy and Daniel H. Olsen,&nbsp;Tourism, religion and spiritual journeys, Routledge, 2006</li>
	<li>Razaq Raj and Nigel D. Morpeth,&nbsp;Religious tourism and pilgrimage festivals management&nbsp;: an international perspective, CABI, 2007</li>
	<li>Bob McKercher and&nbsp;<a href="https://en.wikipedia.org/wiki/Hilary_du_Cros" title="Hilary du Cros">Hilary du Cros</a>,&nbsp;Cultural Tourism: The partnership between tourism and cultural heritage management,&nbsp;<a href="https://en.wikipedia.org/wiki/Routledge" title="Routledge">Routledge</a>, 2002.</li>
</ol>

    [author] => S.Hema Rani     
    [googlescholar] => https://scholar.google.co.in/citations?user=KeqZGcIAAAAJ&hl=en
    [doi] => 
    [year] => 2018
    [month] => March
    [volume] => 6
    [issue] => 3
    [file] => eprapub/EW201803-01-002400.pdf
    [abstract] => <p>Tourism is considered as an intangible product which cannot be transferred from one customer to another. Customer relies on the pre-purchase information to make his decision because he has no option to inspect, see, compare or try out the product before head. The demand for tourism marketing fluctuates depending on the seasons and convenience of the customer. Tourist agents provide wide range of packages among which cultural and religious tour packages are much popular and attract more customers. Frequent and regular tour packages throughout the year that the travel agents arrange are considered as pilgrimage tours, which do not specifically depend on seasons. This study tries to find the satisfaction level and the problems faced by the customers who prefer tour packages for their visit to various locations provided by the agents. The result as such shows that the customers feel comfortable and economic when they take up tour package than arranging the tour by themselves.</p>

<p><strong>KEY WORDS: </strong>Tourism, religious tour, tour package services, pilgrimage tour, cultural tour.</p>

    [keywords] => 
    [doj] => 
    [hit] => 1330
    [status] => 
    [award_status] => P
    [orderr] => 14
    [journal_id] => 4
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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