Service quality is being demonstrated towards a constructive outcome on passenger behavioral intention. Providing a good service quality to meet passengers’ requirements is crucial to hold the current passengers along with attracting new ones who currently use some other modes of transport.A satisfied traveler is at all times the prime asset of any service industry. Particularly, with the arrival of personalized mode of transport, people are more oriented against the use of public transport. So in order to make them shift to public transport, a decent standard of service quality should be provided to them. Therefore both public and private bus service operators need to improve its services in order to attract passengers.The present study compares the service quality performance of KSRTC and Private Buses in Kerala with the help of he KSRTC and Private Buses in Kerala. Hence it is concluded from the discriminant analysis thatthere is asignificant difference in the transportationservice quality between the KSRTC and Private Buses in Kerala.

KEY WORDS: Discriminant Analysis, Transportation Service Quality Attributes, Passenger Satisfaction