Globally, the 21^st century economic landscape has become volatile and unstable. Thus, firms must continue to reinvent themselves in order to maintain the competitive edge. The present rise in knowledge work, as well as reduced product life cycle time, workforce diversity, flatter, leaner and more participative organizations have put priority on human capital as the major strategic asset of organizations that strive for sustainable competitive advantage. The aim of the study was to find out which attributes influence the HRD climate of the company. The descriptive research design was under taken with the help of the structured questionnaire to study the culture of KMF in Karnataka which was based on the responses of the various levels of employees working in it. The sample consists of 100 employees. Employees believe that the top management gives importance to the human resource and all the employees are treated humanely in the organization. The climate is also favourable in terms of employee being handled with care.

KEYWORDS: Product cycle, KMF, Karnataka, HRD, Employees and Organization.