With the speedy evolution of mesh engineering, electronic commerce and electronic marketing had been shaped and developed gradually, thereby forming new business model and business chance which exerted an important influence on the country's economic future competitiveness. Online shopping is a recent phenomenon in the area of E-Business and is definitely going to be the future of shopping in the macrocosm. Most of the companies are operating their online portals to sell their merchandise/services online. The facility of Online purchasing has allowed clients to distinguish the different types of products available in the worldwide market, due to rapid globalization, all types of products are available on the net. Goods and services, consumer durables, books, sound and video cassettes and services like and air tickets can also be bought online. The report proposes to consider around the consumer awareness and factors affecting on online shopping. The present research field has used Qualitative research methods to analyze the impact of Demographic factors of consumers on on-line shopping, respondent's behavior, awareness about the principles and regulations of online shopping and benefits and services of online shopping. . The data were collected through Questionnaires. Simple percentage, chi square, etc. have been used in the analysis. The outcomes of the survey reveal that online shopping in Malappuram district  is significantly moved by various Demographic factors like age, gender, marital condition, household size and income.

KEYWORDS: Customer Satisfaction, Online Shopping,