The impact of financial sector reforms has been experienced by all the life insurance companies in the current millennium. Following the enactment of IRDA, more and more insurance companies have penetrated into the Indian life insurance market and as a result the degree of competition has become intensified and all the companies have been continuously striving not only to earn profit but to maintain a sound financial position as well. In a competitive environment, companies capable of maintaining a sound financial position will definitely be in an advantageous position over their competitors. The paper makes a modest attempt to assess and compare the financial performance of three life insurance companies operating in India during 2008-2009 to 2013-2014 on the basis of certain parameters relating to profitability, solvency and liquidity.

KEYWORDS: Liquidity, Solvency, Profitability, Current Assets, Shareholder’s Fund