Employer branding is a distinguishing and relevant opportunity for a company to differentiate itself from the competition creating its branded factors as its USP for employee satisfaction and happiness resulting in retention, productivity and efficiency. The study aimed to identify select the employment factors that are capable of alluring the students of select U.G. and P.G. courses and also made an attempt to measure the relative capability of the select employment factors capable of alluring the students.

KEYWORDS: Employer branding, employee satisfaction, stakeholders, sellers’ market