stdClass Object
(
    [id] => 8092
    [paper_index] => EW201802-01-002349
    [title] => EMPLOYER BRANDING: A STUDY OF EMPLOYMENT FACTORS CAPABLE OF LURING THE STUDENTS PURSUING SELECT PROFESSIONAL COURSES 
    [description] => <ol>
	<li>Babcanova. D., Babcan. M &amp; Odlerova. E, (2010), Employer branding: Source of competitiveness of the industrial plants.</li>
	<li>Buttenberg, K., (2013). The impact of employer branding on employee performance, pp, 116 - 121).</li>
	<li>Dawn.K.S., &amp; Biswas.S, (2010) Employer Branding: A new strategic dimension of Indian corporations,<em> Asian Journal of Management Research</em></li>
	<li>Largerstrom H., K., (2012) Employer Branding: Employer branding in Human Resource management&hellip;The Importance of Recruiting and Retaining Employees.</li>
	<li>Suikkanen. E., (2010) Employer Branding: How does employer branding increase employee retention.</li>
	<li>Vataliya, K.S., &amp; Trivedi, M. (2012), To study employer branding with reference to higher education sector in Bhavnagar city with special focus on M. J. College of Commerce.</li>
</ol>

    [author] => Prof. Dinesh Kumar Pandiya
    [googlescholar] => https://scholar.google.co.in/citations?user=KeqZGcIAAAAJ&hl=en
    [doi] => 
    [year] => 2018
    [month] => February
    [volume] => 6
    [issue] => 2
    [file] => eprapub/EW201802-01-002349.pdf
    [abstract] => <p>Employer branding is a distinguishing and relevant opportunity for a company to differentiate itself from the competition creating its branded factors as its USP for employee satisfaction and happiness resulting in retention, productivity and efficiency. The study aimed to identify select the employment factors that are capable of alluring the students of select U.G. and P.G. courses and also made an attempt to measure the relative capability of the select employment factors capable of alluring the students.</p>

<p><strong>KEYWORDS:</strong> Employer branding, employee satisfaction, stakeholders, sellers&rsquo; market</p>

    [keywords] => 
    [doj] => 
    [hit] => 1531
    [status] => 
    [award_status] => P
    [orderr] => 9
    [journal_id] => 4
    [googlesearch_link] => 
    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
    [pissn] => 
    [home_page_wrapper] => images/products_image/12.JEBR.png
)
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