ROLE OF ICT ON CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF TSRTC


Mr. V. Karunakar
,
Abstract

The application of Information and Communication Technologies (ICT) in developing countries represents an important tool that can determine economic development and prosperity. One of the focal areas in which technology can have a powerful impact on the economic activity is the introduction of information technology in transportation system in India. In order to improve the public sector tourism the role of information and communication technology involvement has been amplified considerably. The present study is gave an attempt to measure the role of ICT in satisfying customers with respect to the Telangana State Road Transport Corporation (TSRTC). The adoption of technology and communication strategies by TSRTC to provide tourism services to customers were tinted in this paper. A well designed questionnaire was prepared and sent to the target respondents who make use of online ticketing services provided by TSRTC.

KEYWORDS: Information and Communication Technologies (ICT), TSRTC, Customer Satisfaction, Economic Development.

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Vol : 6
Issue : 1
Month : January
Year : 2018
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