Consumer behaviour is the study of how individuals or groups of customers select, buy, use and dispose ideas, goods and services to satisfy their needs and wants .It refers to the actions of the consumers in the marketplace and the underlying motives for these actions. To survive in the competitive business era of today it is very important for the dealers of different products or services to know about the consumer behaviour. In the present time with the advancement of internet facilities now the era is more of e-shopping. The changing lifestyle, growing purchasing power, is increasing the demand of apparels day by day. . If compared to the older times in the present scenario people spend a good part of their income on purchasing of the apparels. Because of increasing internet facilities, lack of time, discounts and many more factors consumers are preferring e-shopping of apparels.

KEY WORDS: E -shopping, consumer behaviour, apparels, factors affecting e shopping of apparels.