A STUDY ON READERS’ SATISFACTION ON ONLINE NEWSPAPER SERVICES IN COIMBATORE CITY
Vijaya. R
In India, the newspaper has proving changes in the economy from independence of the nation. The primary newspaper was published more than 230 years ago. The newspapers have published on many regional and local languages and those also have movements in the millions. Traditionally, the newspapers have comprehensively discovered the nation and sharing information as a print medium. The newspaper industry has faced more competitive situations and after sometimes the online newspaper services introduced for the readers convenience and selected 325 newspaper readers in the study area. The readers were mostly getting information through the both printed and online newspaper services in India. In online service, the readers have diverse opinion and troubles faced by the readers. Hence, the researcher has taken an attempt to identify the satisfaction level of the newspaper readers in Coimbatore city. The primary data collected from the sample respondents of Coimbatore city and the statistical tools were used like percentage analysis, weighted average and ANOVA test. The reader’s satisfaction on the newspaper industry has significant changes towards the demographic factors of the sample respondents in Coimbatore city.
KEYWORDS: ANOVA, Online Newspaper, Readers’ Satisfaction
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Vol | : | 6 |
Issue | : | 1 |
Month | : | January |
Year | : | 2018 |