CUSTOMER PERCEPTIONS TOWARDS VIRTUAL BANKING SERVICES OF SELECTED COMMERCIAL BANKS IN KRISHNA DISTRICT
Dr.N.Suresh Babu
The research is focused on examining the customer’s perception towards virtual banking services of selected commercial banks in Krishna district. The present study is mainly based on primary data which has been collected through issue of questionnaire to 450 respondents residing in Krishna district by adopting convenient sampling method. The statistical tools like percentage analysis, weighted average score, ranking method and likert’s five point scale are applied for data analysis and interpretation of the collected data. From the analysis, it is ascertained that around 45 percent people have positive perception and are satisfactory with virtual banking services. Still people of these areas are not using all virtual banking services frequently because they have very little more knowledge about computer and internet.
KEYWORDS: Customer Perception, Virtual Banking, Online Banking
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Vol | : | 6 |
Issue | : | 1 |
Month | : | January |
Year | : | 2018 |