The FMCG sector in India is the fourth largest in the economy, with a market size of over Rs. 1,10,000 crore and is estimated to grow to over Rs.1,85,000 crore by 2017. Fast moving consumer goods (FMCG) are the goods which are basically non-durable in nature, sold instantly, bear a low price tag and offer low margin of profit to the manufacturer. These products are used daily and by everyone due to which they are sold in very large quantities. Huge sales with low profit margins thereby bring enormous profit for the manufactures of FMCG products. Bears a low price tag and are purchased frequently through widespread distribution networks in high volumes.

            The essence of present study is to analyses the factors influencing the consumers to purchase in retail outlet are convenient location of the supermarket, range of products available, convenient for purchase, availability of quality products, reasonable prices, parking facility, payment methods, shopping is seen as enjoyable, attractive parking, schemes and offers, better service to customers and home deliver. The study also highlights some attributes are save time of shopping, attractive advertising, behaviour of employees, freshness of the products, labelling, product warranty and frequency of visits. Hence, the above stated attributes are very much important to measure perception of consumer to purchase retail market products and to reach rapid growth in modern and traditional in study areas.

KEYWORDS: Fast Moving Consumer Goods, Advertising, Labelling, Retail Market.