Cosmetic is a planning amazingly connected to change or improve the excellence of skin, hair, nails, lips and eyes. Each exposable piece of the human life structures is liable to corrective fascination. So cosmetics have been utilized from antiquated circumstances to present day times; it is utilized by females as well as by guys; It turns out to be an integral part of human-beings from support to grave.

Entering into the beauty salon industry has a lot of potential in order to increase sales and improve brand awareness of the existing product. In order to introduce new products into the salons we see that giving out free samples to the decision maker and having a workshop in order to introduce the product is very important.

After conducting the survey we have understood that the discounts offered to the salons for the products is also very important. Thus it should be ensured that the discounts offered during a particular season is not less than that offered by the competitors.

This report is focusing on one particular city in the country. Here we look into the fact if everyone in the salon is into the business of selling the cosmetic products and is it making sure a good bit of promotion is being carried out.

According to the target population customers hesitate when they use brands that are unknown to them. Majority of the population agrees that a customer’s hesitate when they use brands that are unknown to them.

 The sample size that was taken for this study is 100 respondents the sample size. The analysis we see that Penetration for Makeup Products is easier and thus the market can be approached with the Makeup Product first.

KEYWORDS: Cosmetic, Acceptance, Brands, Facial care, Co-relation, Regression, Make up products, Competition, Target population.