ANALYSING FINANCIAL PERFORMANCE OF STATE TOURISM CORPORATION – A CASE STUDY OF HIMACHAL PRADESH TOURISM DEVELOPMENT CORPORATION


Dr. Harpreet Singh
,
Abstract

Tourism has become an important industry in world. Almost all the countries in the world are trying to attract tourists in their countries. In India tourism is considered as a growing and revenue generating industry. Centre and state governments are trying their best to attract foreign and domestic tourists. State like Himachal Pradesh is pioneer in this field. It established Himachal Pradesh Tourism Development Corporation in 1972. HPTDC has played a vital role in the development of tourism in state. However HPTDC was not able to continue the initial momentum and hence had run into losses. The present study is an attempt to analyze its financial performance. Secondary data was collected from annual reports of HPTDC. The findings of the study reveal poor financial performance and improper utilization of resources by Himachal Pradesh Tourism Development Corporation which is running into losses for past many years. The study also highlights the reason for such losses and thereby suggests measures so as to improve its financial position.

KEYWORDS: Tourism, HPTDC, Financial Performance, Tourists, Annual Reports

Keywords:
Journal Name :
EPRA International Journal of Economic and Business Review(JEBR)

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Vol : 5
Issue : 12
Month : December
Year : 2017
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