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(
    [id] => 8173
    [paper_index] => EW201712-01-002222
    [title] => DEMOGRAPHIC PROFILE AND PREFERRED INVESTMENT AVENUES FOR SMALL INDIVIDUAL INVESTORS IN TIRUNELVELI DISTRICT
    [description] => <ol>
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	<li>Babaraju K. Bhatt, Apurva A. Chauhan (2014) Behavioural finance: a new paradigm of finance, International Journal of Application or Innovation in Engineering &amp; Management, February 2014, 3(2): 359-362</li>
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	<li>Shahid Iqbal, Nazik Hussain, Madiha Latif and Sumaira Aslam (2013) Investor type and financial market anomalies: a comparison of individual, institutional and foreign investors and role of their behaviours in investing decisions, Middle-East Journal of Scientific Research, 17(11): 1591-1596</li>
</ol>

<p>&nbsp;</p>

    [author] => Dr. Shunmugathangam P
    [googlescholar] => https://scholar.google.co.in/citations?user=KeqZGcIAAAAJ&hl=en
    [doi] => 
    [year] => 2017
    [month] => December
    [volume] => 5
    [issue] => 12
    [file] => eprapub/EW201712-01-002222.pdf
    [abstract] => <p>The researcher to define the, &ldquo;behavioural finance is the study of the influence of psychology on the behaviour of financial practitioners and the subsequent effect on markets.&rdquo; The science deals with theories and experiments focused on what happens when investors make decisions based on hunches or emotions. Thus, behavioural finance can be defined as a field of finance that proposes explanation of stock market anomalies using identified psychological biases, rather than dismissing them as &ldquo;chance results consistent with the market efficiency hypothesis.&rdquo; It is assumed that individual investors and market outcomes are influenced by information structure and variance characteristics of market participants.</p>

<p><strong>KEYWORDS: </strong>Investment strategies, Investment decision, Investment avenues, Gold financial market, Individual investors, Investment performance</p>

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    [edit_on] => 
    [is_status] => 1
    [journalname] => EPRA International Journal of Economic and Business Review(JEBR)
    [short_code] => IJES
    [eissn] => 2347-9671 (O), 2349-0187(P)
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    [home_page_wrapper] => images/products_image/12.JEBR.png
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