Indian agriculture has a significant history. Today, India ranks second worldwide in farm output. Though the agriculture is demographically the broadest economic sector and plays a significant role in the overall socio-economic fabric of India and forms the backbone of the economy, the economic contribution of agriculture to India’s Gross Domestic Product (GDP) is steadily declining with the country’s broad-based economic growth. Production and Marketing of agricultural produce are the two crucial parameters for the better performance of agriculture sector as a whole.

 The paper concludes that finally, efforts should be made in terms of setting up proper marketing infrastructure that will facilitate the market participants to carry out the trading activities and also provide awareness, training, practical experiences, support needed to small, marginal and medium farmers at village/rural areas in terms of newer ways of agriculture marketing channels so that every farmer will be able to adopt better marketing techniques like common online platforms for selling their produce and get the remunerative prices for the same.

KEYWORDS: Indian, Agriculture, Gross Domestic Product, Production and Marketing